Arrow icon

Empire Law


Empires require protection.

Tyrone, the founder of Empire Law (a leading estates practise in Sydney) connected with us on Instagram. He was a big follower of our podcast for some years, so we were front of mind when it came time to refresh and uplift his branding and website.

Tyrone wanted his brand to stand out as strong, established and polished. With most of his work coming through referrals and relationships, it was important that we focused the messaging towards them while simultaneously focusing on how his services help to protect legacies. 

Our aim was to elevate the overall look and feel of the brand; and taking a direct approach to brand messaging that touches on the most pressing reasons people need an estate lawyer. 

Based on initial brand strategy and design discussions, we refreshed the Empire Law branding and website with a strong focus on message. 

The work we have done includes:

  • Brand identity, marketing and business development strategies 
  • Brand refresh of all design elements including logo, colour and imagery
  • Design and build of a new, optimised website 
  • New business cards, signatures and letterheads

We have significantly uplifted all the major branding elements for Empire Law, who now showcase a high-level website that best communicates the firm’s strengths and focus. With a new aesthetic and message that reflects who they are and who they serve, Empire Law is now in the ideal place to grow.