A leading financial services litigation practice in Melbourne that has particular strength in regulatory and financial disputes, Mackay Chapman recognised the need to differentiate their services and focus on their core value proposition.
In mid-2019, the team at Mackay Chapman realised that while the practice was successful already; they had to grow their brand identity to attract, convert and retain their clients and future joiners. Like most firms, for the first few years the team focused on slowly growing a reputation. However, they reached a stage where, with growth in mind, they wanted the firm brand to be more representative of them as people and practitioners – and something to truly be proud of.
After nailing down Mackay Chapman’s key strengths and values, we were able to focus on their brand messaging.
We came up with a strong modern and contemporary brand design combining textures, urban art, and clean architectural lines. We were able to incorporate this refreshed brand identity across a new website design and build, updated marketing materials, a refreshed social media identity, and new content marketing campaigns.