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Mackay Chapman

Dan Mackay
Mackay Chapman

"Beyond Billables was a revelation for us. They took our marketing from 0 to 100 within weeks. Plus the process made us ask a lot of important questions about our business, our brand, about us, that we hadn’t given enough thought to. BB’s advice, design, and output are all great – but above all, BB are just too easy to work with. Mike leads a great team, and they get stuff done. Lots of people find excuses not to deliver, Mike and the team find ways to deliver – even when we are too busy holding up our end. I couldn’t recommend them highly enough."

When everything is at stake.

A leading financial services litigation practice in Melbourne that has particular strength in regulatory and financial disputes, Mackay Chapman recognised the need to differentiate their services and focus on their core value proposition.

In mid-2019, the team at Mackay Chapman realised that while the practice was successful already; they had to grow their brand identity to attract, convert and retain their clients and future joiners. Like most firms, for the first few years the team focused on slowly growing a reputation. However, they reached a stage where, with growth in mind, they wanted the firm brand to be more representative of them as people and practitioners – and something to truly be proud of.

After nailing down Mackay Chapman’s key strengths and values, we were able to focus on their brand messaging. 

We came up with a strong modern and contemporary brand design combining textures, urban art, and clean architectural lines. We were able to incorporate this refreshed brand identity across a new website design and build, updated marketing materials, a refreshed social media identity, and new content marketing campaigns.