Todd and Jacob Little, the Co-Founders of About Time For Justice, are a father and son team who have both had Lived Experience of Institutional Abuse, and now work to help others who are navigating the legal process.
ATFJ recognise the journey of many who have not had voices over time and pay respect to the most vulnerable in our society, including Stolen Generations, those who are dealing with Institutionalisation, and those who have been abused in what should have been safe settings or places to rehabilitate.
With a mission to accomplish, Todd and Jacob knew that a strong brand identity was key to getting them in front of the right eyes, being able to achieve their goals of helping those that are in need. They also knew that to stand out in an otherwise dark and dreary area, their visual identity should be one of liveliness, colour and hope.
Beyond Billables created a completely fresh brand identity for About Time for Justice – including brand strategy and identity, as well as all visual design. A new logo, colour palette, typography and tone of voice was used across all customer touchpoints.
The BB team also helped design new print materials, social media templates, and business collateral for the team. A project with purpose, working with About Time for Justice was an absolute pleasure.