Insight

How You Know It's Time to Refresh Your Visual Identity

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Your brand is like your outfit. It's what people see when they first interact with you, and it can make a big difference in how they perceive you. So if your brand is looking a little tired? It might be time for a refresh.

But how do you know when it's time to make a change? Here are a few signs that your visual identity and branding could use a makeover:

You want to attract better clients.

Every business evolves, and for many this evolution is driven by a desire to attract more of the right type of clients. If your brand is the same as before it won't help you achieve that.

Your logo is outdated.

If your logo looks like it was designed in the 90s, it's time for a change. A fresh, modern logo will help you stay relevant and attract new customers.

Your colours are clashing.

Your colour scheme should be cohesive and easy on the eyes. If your colours are all over the place, it's time to simplify.

Your typography is illegible.

Your fonts should be easy to read and understand. If your customers are squinting to read your website or marketing materials, it's time to make a change.

Your brand is inconsistent.

Your brand should be consistent across all channels, from your website to your social media to your packaging. If your brand is all over the place, it's time to get organised.

Your target audience has changed.

If your target audience has changed, your brand needs to change with them. If you're still targeting the same people you were 10 years ago, it's time to refresh your brand to appeal to a new generation of customers.

Branding, huh? But don't worry, a refresh or rebrand doesn't have to be an arduous, time consuming project.

In fact, here are a few tips to help you get started with figuring out what you do and don't.

Start by auditing your current brand.

Take a close look at your logo, colours, typography, and overall look and feel. What's working well? What could be improved?

Do your research.

Look at other brands in your industry and see what they're doing. What trends are they following? What's working for them?

Set your goals.

What do you want to achieve with your brand refresh? Do you want to attract new customers? Increase brand awareness? Change your company's image?

Get feedback.

Once you have a few ideas, get feedback from your team, customers, and other stakeholders. This will help you make sure you're on the right track.

Seek professional help.

Choose a branding agency that has experience building visual identities for people in your industry - and with a track record of success.

Refreshing your visual identity and branding can be a daunting task, and it's one most business owners will tend to put off until the right time - hint: the right time never comes!

Still not sure if your current identity is working for you or not? Are you stuck wondering if branding is really where your money is best spent? Ask yourself the following: