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How OOH Marketing Can Transform the Law & Financial Services Branding Game

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Picture this: You're strolling through the bustling streets of your city, latte in one hand, smartphone in the other. Suddenly, a billboard catches your eye, and it's not just any billboard; it's a captivating display that makes you stop in your tracks. That's the power of out-of-home (OOH) marketing.

More and more financial services and law firms are ditching the mundane and embracing the OOH marketing revival to boost brand awareness and leads. We're about to uncover how OOH marketing can be the secret ingredient to boost brand awareness and generate leads for these traditionally "buttoned-up" industries. 

The Stiff-Legged Suits and Seriousness Conundrum

Let's not beat around the bush. Law and finance businesses often exude an aura of seriousness that can make branding seem like a daunting task. The world envisions grey suits, meticulous paperwork, and boardroom discussions that can send even the most caffeinated among us into a stupor.

But who says it has to be this way? In the ever-evolving landscape of branding, there's a new (read: old, but revived) player in town, and it's ready to disrupt the status quo: Out of Home (OOH) marketing.

The Power of Visual Storytelling

Finance is all about numbers, and law deals with the intricacies of justice. But what if we told you that OOH marketing can transform these abstract concepts into captivating visual narratives?

Imagine a financial services firm using a billboard that depicts a financial puzzle being solved, piece by piece, with their tagline, "We Unravel Complexity." This simplifies their message, and also engages the audience with a storyline that sticks in the head due to its originality.

Personality Amidst the Fine Print

Lawyers, you're the masters of language, so why not use your linguistic prowess to create memorable OOH campaigns?

More than any other industry, trust is paramount for legal service businesses. That‚Äôs where OOH marketing can be extra helpful. When you‚Äôre putting yourself in the right place for people to see you regularly (daily commute, the CBD), you start building a relationship of awareness and trust subconsciously, that grows over time. Inject personality into this, and you have a winning combination. 

Photo by NotOnSunday Design Agency on Behance

Break the Monotony with Bold Design

Traditionally, the financial and legal sectors have stuck to conventional design choices. However, OOH marketing invites you to be bold and stand out in the crowd.

OOH marketing is your chance to use your branding elements (colours, type, taglines) in a creative, impactful way. The aim of the game with OOH marketing is to catch the eye, and convey the message as swiftly as possible ‚Äì and to make it memorable. Clever word play, bold fonts, and engaging imagery can help you do this. 

Predictable Profits Billboard – Rebrand designed by Bill Kenney for Focus Lab

OOH + Social Media: A Dynamic Duo

OOH marketing isn't confined to the physical realm; it's your ticket to the digital world. When executed strategically, it can lead to social media buzz that catapults your brand to new heights.

Law firms can run an OOH campaign that encourages passersby to share their legal questions on social media with a unique hashtag. The firm responds with witty and helpful answers, creating an engaging conversation that resonates with a wider audience.

Surprises that Leave a Mark

In industries where predictability is the norm, surprises can be your most potent weapon.

Consider a financial services company organising a surprise pop-up event in the heart of the financial district, offering free financial consultations and a live jazz band. It's unexpected, it's fun, and it leaves a lasting impression.

Embrace the Unconventional

In the realm of law and finance, where trust and competence are paramount; OOH marketing offers a fresh approach. It turns abstract concepts into captivating visuals, injects humour into seriousness, and makes bold design choices that leave an impact. OOH marketing isn't just for the tech startups or the fashion industry. It's a versatile tool that can breathe life into even the most buttoned-up businesses.

When your law or finance firm is ready to take the plunge into this colourful world of branding, we're here to guide you through the process. Let's transform your brand from a sea of sameness into a memorable, engaging, and surprisingly fun experience.

Disclaimer: The examples provided in this article for illustrative purposes only.

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