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Organic Social Media Isn’t Dead -  What Professional Firm Owners Need to Know in 2024

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Meet Ella Doyle, social media expert and founder of Social Cut agency. Ella may not have intended on being an agency owner, but that’s what happened after she was begged to help with a friend's social content over 8 years ago. 

Can you build a successful agency by accident? Yes! Are there still heaps of opportunities to grow your business using content? Absolutely! Fast forward 8 years, and Ella has quite the story to tell about growing an agency, surviving Covid and recessions, and all the ups and downs that go into running a business.

Social Cut is an organic-first social media content agency. They help a broad range of businesses with content, social media and engagement.

In today’s episode, you’ll learn:

  • Types of content for Instagram and TikTok
  • Why professionals shouldn’t be scared to make content
  • Why you need to be strategic across platforms
  • How Ella has never had to advertise because of great social media and SEO
  • Why engagement is so important to build community and connection
  • How to navigate tough economic times
  • How your team comes first and clients second
  • Why getting your team involved in your socials is critical
  • Some great tools and processes for approaching your social media

Thanks for joining us, Ella!

To find out more about how we help professional services firms with their brand and marketing strategy, brand design, websites and content creation check us out at

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