Chances are, if you’re here, you’ve got an interest in TikTok. But isn’t it just for kids? Don’t you have to be a social media guru? Is it even useful for lawyers?! The answers you seek are no, no, and hell yeah.
You probably want to know what it is about these accounts that we’re vibing with, right? Well, they're all about finding fresh ways for professionals to show off their skills and connect with clients. They offer a unique perspective on the law - and some of them are downright hilarious. We've rounded up our favourites for you, and we're gonna dissect what we love about 'em in this blog post.
So, buckle up and get ready to be blown away by the creativity of these legal eagles!
We’ve been following Harry for a while, and his content only gets better and better. As a crypto and tax lawyer, Harry is able to use TikTok to impart his knowledge to younger audiences and position himself as a go-to crypto & tax lawyer for Millenials to Gen Z. His content makes use of pop culture and Harry’s own personal humour which makes for a super trustworthy, super engaging online presence.
Hanna Legal is a Sydney based law firm with a big online personality - especially over on the Tok. Hanna Legal makes great use of eye-catching, attention grabbing hooks on their videos that align well with the app’s demographic. By using humour and tongue-in-cheek scenarios, Hanna Legal is able to grow their brand trust with all the knowledge in real-life, gritty scenarios you could ask for from a firm.
Jahan Kalantar is a Sydney-based criminal lawyer and TED-X speaker with a massive international audience on TikTok. His description of himself ‘The Little Guy Lawyer’ resonates largely with younger generations using social media. The consistency in his posting schedule, paired with the valuable information provided in a no-fluff manner converts audiences into loyal viewers. Jahan is one of the largest Australian law accounts on TikTok, and it’s all built from his no-BS style.
Let’s hear it for the ladies in law! Mel Scott - also fondly dubbed the ‘Career Big Sis’, is an in-house lawyer and podcaster. Her TikTok ranges from advice to those studying law, to those pursuing a career in law, and those who might just need a little help understanding the law. Her approach is genuine, friendly and helpful; which solidifies her personal brand to be trusted and valued. Mel is one to watch!
Traci brings a breath of fresh air to the legal side of TikTok; being an immigration lawyer who is also a first generation immigrant. Her TikTok keeps viewers up-to-date with immigration law changes, news and advice. Her advice mainly centres around those seeking to migrate to Australia - and as such, she’s built an audience of 197.5k followers!
And that’s a wrap - we hope these accounts give you some inspiration for when it comes to creating your own social content. Remember, it pays to be real!
If you're looking to grow your personal or business brand on social media but aren’t sure where to start, get in touch!
