10 Reasons why brand positioning is so important
BRand positioning is crucial for marketing cut through.
3 ways you can attract bigger clients to your firm
One of the BIGGEST questions we see our audience thinking before they jump into investing in their brand, content or website is - what is the ROI on my investme
If you need a surgeon do you choose the cheapest you can find?
Branding and design is a US$162 billion industry and growing
Focusing on what you do best is a far better long term strategy than trying to be something for everyone.
Why great CX can crucially benefit professional services businesses, and how to do it best.
What’s your budget? This piece is all about what things cost, and why!
Tik Tok? Lawyers? Yes, it's hard to believe, but the truth is that a lot of lawyers are making inroads on the platform. How? You'll have to check out our new vi
Recently on a call discussing a website project I had to laugh when, mid-sentence, the client said “Mike, I had this all “arse-backwards”. Putting aside the...
A lot of law firms get to a point where they know they need to invest more in their branding and marketing, but don’t know if they should internalise the res...
So you need help with your brand, your website, your marketing or your social media? There are a million agencies out there. So how do you choose?
Today's show is a great chat I had with Amy Sanders-Robbins. Amy is an Accredited Family Law Specialist and Director at Bespoke Family Lawyers.
Imagine if a prestigious law firm used Comic Sans as their font..Now, don't get us wrong...Comic Sans definitely has its place in the world...But it's use on...
Have you ever tasted competence? Tastes good, right? This is something David C. Baker, a host of one of my favourite podcasts (Two Bobs) loves to say when ...
Let’s be honest, the first time you do something, it usually doesn’t go too well.. And that’s normal - you don’t know what you don’t know. You have never been..
“Productising” and automating are all the rage in professional services, and for good reason - it can be a great way to make money. However, some of the...