BLOG COLLECTION

How much does it cost? Branding, Websites, Content 

How much does it cost? Branding, Websites, Content 

What’s your budget? This piece is all about what things cost, and why!

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Marketing budgets for professional services firms

The 50/50 marketing budget

How do you divide your marketing spend? 

Why brand positioning is so important

10 reasons why is brand positioning so important?

10 Reasons why brand positioning is so important

Brand positioning for lawyers and professionals

Brand positioning and strategy is critical for legal and expert firms

BRand positioning is crucial for marketing cut through.

Attracting bigger clients to your firm

Branding for lawyers - 3 ways to attract bigger clients

3 ways you can attract bigger clients to your firm

ROI of brnding

The right strategy depends on your timeframes

One of the BIGGEST questions we see our audience thinking before they jump into investing in their brand, content or website is - what is the ROI on my investme

Valuable branding services

Why we don't choose "cheap" experts

If you need a surgeon do you choose the cheapest you can find?

Branding and design

Branding and design is a US$162 billion industry and growing

Branding and design is a US$162 billion industry and growing

Legal marketing

Saying no to work

Focusing on what you do best is a far better long term strategy than trying to be something for everyone.

Just how crucial is creating a great client experience?

The power of amazing client experience

Why great CX can crucially benefit professional services businesses, and how to do it best.

What branding and marketing services cost

How much does it cost? Branding, Websites, Content 

What’s your budget? This piece is all about what things cost, and why!

Tik Tok for lawyers

Tik Tok for lawyers - What you need to know

Tik Tok? Lawyers? Yes, it's hard to believe, but the truth is that a lot of lawyers are making inroads on the platform. How? You'll have to check out our new vi

confused man with box on his head

If I built you a website without knowing your business, do you think it would suck?

Recently on a call discussing a website project I had to laugh when, mid-sentence, the client said “Mike, I had this all “arse-backwards”. Putting aside the...

branding agency

Hire someone, or use an agency?

A lot of law firms get to a point where they know they need to invest more in their branding and marketing, but don’t know if they should internalise the res...

how to choose thumbnail

How do law firms choose a brand or marketing agency?

So you need help with your brand, your website, your marketing or your social media? There are a million agencies out there. So how do you choose?

Beyond Billables Podcast for lawyers

Beyond Billables Podcast with Amy Sanders-Robbins

Today's show is a great chat I had with Amy Sanders-Robbins. Amy is an Accredited Family Law Specialist and Director at Bespoke Family Lawyers.

Comic sans for law firms

Fonts - Did you mean to be funny?

Imagine if a prestigious law firm used Comic Sans as their font..Now, don't get us wrong...Comic Sans definitely has its place in the world...But it's use on...

Become the expert in your field

Expert, or servant?

Have you ever tasted competence? Tastes good, right? This is something David C. Baker, a host of one of my favourite podcasts (Two Bobs) loves to say when ...

5 Branding blog

5 Branding and marketing mistakes to avoid if you’re starting a new business

Let’s be honest, the first time you do something, it usually doesn’t go too well.. And that’s normal - you don’t know what you don’t know. You have never been..

productise your business blog

Productised vs customised - What you need to know before productising your service

“Productising” and automating are all the rage in professional services, and for good reason - it can be a great way to make money. However, some of the...