Part 1 - Practice Insight Session (2 hours)
First, we need to get to know your business, your goals and your ambitions. We'll sit down and discuss what you do well, what you don't do well, what priorities you can set and what you need help with. We'll look at where your clients come from, how you win work, your client on-boarding process, your competitors, and your place in the market. basically, we'll do a deep dive into your business to see what is working and start to discuss how you can make improvements.
Part 2 - Social Media Marketing Kickstarter (2 hours)
A proper social and digital marketing deep dive. This session will provide insight into growing your profile, what resources to use, and what works. We'll discuss your clients, the content you make, what works, and where you should start to invest your time. We'll cover Facebook, LinkedIn and Instagram in depth and chat about both organic and advertising options across all platforms. Finding the right voice and engaging the right clients, the right way on each platform is crucial. In addition to this we can organise a free SEO and Google AdWords session with our partners Web3.
Part 3 - A comprehensive plan
Finally we'll provide you with a comprehensive marketing, social and content plan for you to action.
- Our advice on your messaging and how you can stand out as a trusted expert.
- What social media channels to focus on and the type of content you should be creating for each to engage with the right clients.
- A comprehensive overview of your current social media and referral strategy.
- A competitor analysis to see what they do well and what they don't to recognise holes to take advantage of.
- An outline of over a dozen different pieces of blog or other content you can get started with right away. This will include specific topics and blog article outlines you can action right away.
- Lead generation options to grow your client and email marketing lists.
- Advice on improving your client engagement process.
- Actionable steps to build your referral base.
> Strategy & Insight Package is $1999+GST.