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BRand strategy

Strategy, experience, results.

Together, we will give your branding and business development efforts a clear purpose and direction so you can better attract, convert and retain clients or future team members and build real value in your brand.

From positioning to content strategy, employer branding to social media, we answer the hard questions and give our legal and professional clients the clarity they need to make the best investments in their marketing and business development.

Strategy Services

Strategy

Consulting

CMO sessions

Leverage our vast legal industry and professional services experience with 1-1 consulting sessions that bridge the knowledge gaps for businesses of all sizes.

  • Strategic help when you need it.
  • A valuable and creative 3rd party perspective.
  • All your content and social media questions answered.

Let's get started

Messaging

Messaging

Brand positioning and identity

Get crystal clear on your brand messaging, positioning, values and identity to ensure you’re remembered and valued for the right reasons.

  • Be known by your ideal client.
  • Be confident that your value is understood by your market
  • Be consistent so you're always remembered.
  • Attract the right clients, referrers and future employees.

Let's get started

Plan

Planning

Comprehensive Plans

From brand and marketing to employee attraction, we can create a detailed plan to bring all your content, social media and BD efforts together.

  • Optimise every interaction to build great client and industry relationships.
  • Have a plan to attract, convert and retain more clients, referrers or employees.
  • Feel confident to take action.

Let's get started

Creative professionals - creative professionals - creative professionals

The Beyond Billables Team sitting on a couch

Does your legal brand stand out or fade away?

Without a clear, distinguishable message your potential clients won't differentiate you from your competition. This is why positioning is so important. Together, we'll nail down exactly what brand message, language and identity will help you best connect and build trust with your clients. Everyone is different, so we tailor our strategy packages based on what your firm needs.

Don't waste another second without a clear plan

Law firms and professionals that are able to attract, convert and retain more the right clients do so with consistent, repeatable marketing processes. Working with you, we'll create a clear plan that brings together your marketing, branding, sales, employee attraction and business development efforts. Your plan will help ignite the growth of your business now and in the future.

The Beyond Billables Team sitting around a table
Slav and Sonia from Beyond Billables

Leverage attention to amplify your growth

You can have a perfect brand message and identity, but it doesn’t matter if you don’t reach your intended audience. Reach is not just about where, but about what you make, the form you make it in, and how consistently you make it. We'll give you a clear pathway to execute on your plan and provide all the branding, website, content and marketing support you need.

FAQ'S

What type of businesses do you help with CMO sessions?

We help ambitious, intent driven law firms and professional businesses that aspire to be leaders in their markets. Our clients want to be known for something positive, and want to outshine their competition. It’s also vital for us to work with professionals that are open to learning and doing new things. We've worked closely with a lot of law firms, technology startups, recruitment firms, professional services firms, retail and health businesses.

I’m an established firm, can you help get us back on track?

Absolutely. For established legal or professional firms branding and marketing is fuel to the fire of what already makes you successful. We can work together to develop a strategy that leverages what you are already great at to take advantage of new opportunities. In the end your brand and marketing will amplify what is great about your business.

I’m just starting out, can you help me?

Yes! New legal and professional businesses require a clear direction and plan to execute on as much as established firms. We can help you articulate your points of difference, your messaging and how you can go about growing your brand in realistic ways in the early stages of your business. We also offer branding, website, social media and other services for new professional businesses.

Can you tailor a plan for my business?

Absolutely. Everyone’s business is different, so we tailor a plan based on what is important to you. We spend a huge amount of time with clients so all our plans end up focused on their particular needs. Whether that is in attracting clients or consumers, growing referrals, nurturing long term client relationships, building teams, attracting key hires, everyone is different.

Can you help with employer branding and positioning?

Yes! Having run a recruitment business and having advised the world's leading law firms on their employer branding we certainly love helping businesses attract better people. Our complete plans involve advice on both client and employer branding to help you grow in all parts of your business.

Download a copy of our services guide.

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