Updated for 2020!
We love Instagram! It's crazy the amount of raised eyebrows I get when I tell people how powerful instagram is in our business and what an opportunity it is for theirs. It makes sense though. If you're BD hasn't progressed to circa 2006 and you aren't even writing great blog content, engaging with people on Instagram will seem incredibly different. So why do we love it? Because it is flexible, it let's you tell your personal and your brands story, and it let's you engage with people who are decision makers directly without all the fluff of Facebook or utter repetitive boringness (is that a word?!) of LinkedIn. But that's all words and the magic of Instagram is visual, so what better way to demonstrate that magic than by sharing our 10 #lit law profiles. There are lots of great one's out there (like we highlighted here) but we wanted to share some more to get everyone thinking about the possibilities for their profile.
Are they trying to always flog stuff? No. Are they always telling you what they know? No. Are they sharing “too much” personally.. not really! They are all true to their brands, give their target audience value, and leave them with an impression of what the business is about. Insta is not about SELL SELL SELL. It is about nailing your brand story and helping you communicate with your target audience in a personal, creative way.
Don't forget though that it is not a dumping ground for content. Insta is all about engagement and interaction. After all, it's a social network!
Lead by the amazing Fiona Nguyen, Girl Friday IP absolutely nails their content.
It's always interesting, always informative and always valuable.
Not only that, it's routinely hilarious and the team have a penchant for Simpsons memes!
Ok we may be biased, because Janelle is a friend, but if you are in search of someone who shares the journey there are few better than Girlbosslawyer! It's not curated, but it's real and we like it that way. Personal and connected. Pretty great if you ask us.
Big shout out to the team at amk_law for "most improved" feed in our stream! We love the new branding team, and we love sharing the journey. Matthew has been a quest on the podcast, and he has a great story which they are sharing on their Insta.
A leading family law firm in Brisbane, Bespoke have done a great job keeping their look and feel consistent, while putting out lots of content. Amy and the team deeply care about their service and it shows in their Instagram.
Lead by the lawyer, author and lady boss extraordinaire Emma Heuston, the_remote_expert account is a great reflection of Emma's business. We love the bright, engaging content and feel Emma nails both documenting her journey, and her services.
A relatively new account but one with striking and consistent imagery. Bowd combines a strong aesthetic with a human touch. From a value perspective so much of it is in the copy itself and the insight it provides for senior lawyers and contractors.
Former lawyer, founder of Wordfetti and good friend of the entire BB team Anita has created an amazing brand with her tireless work building Wordfetti. We love the colour, the insight she always gives freely, and the overall amazingly positive vibes Anita is always putting into the universe.
Ok this is cheating, but we are pretty chuffed with our rebrand. We're proud of our work, our clients, and our team, and are keen for our brand to reflect that, while bringing something different to the table.
So that's it! We hope this provides plenty of inspo for growing your own Insta account.
If you want help upping your social game grab a hold of our new Social Media Checklist!