10 reasons branding is super important

Why is brand positioning so important?

I'll keep this super short and sharp...

  1. It gives all your communication and marketing clarity
  2. It helps your key client differentiate you from competitors
  3. It empowers your team both with BD and with service execution
  4. It helps you to avoid wasting time and money on the wrong marketing efforts
  5. It lets you set clear goals as a business owner and properly identify growth opportunities 
  6. It helps you maximise the impact of your marketing efforts
  7. It improves your conversion of potential clients
  8. It allows you to increase your prices
  9. It helps you to attract the right people to work for your business
  10. It makes it easier for people to refer you work with confidence. 

And that’s just the first 10!!

Not convinced? Check out this recent video of Mike chatting about brand positionig

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