Why is brand positioning so important?
I'll keep this super short and sharp...
- It gives all your communication and marketing clarity
- It helps your key client differentiate you from competitors
- It empowers your team both with BD and with service execution
- It helps you to avoid wasting time and money on the wrong marketing efforts
- It lets you set clear goals as a business owner and properly identify growth opportunities
- It helps you maximise the impact of your marketing efforts
- It improves your conversion of potential clients
- It allows you to increase your prices
- It helps you to attract the right people to work for your business
- It makes it easier for people to refer you work with confidence.
And that’s just the first 10!!
Not convinced? Check out this recent video of Mike chatting about brand positionig
