Posts tagged marketing for law firms
Top 5 things we've done wrong in business (and what you can learn from them!)

Many of the lessons learned along the way we have been able to use and improve on with our efforts at Beyond Billables, but like with everything new, we got plenty wrong with Beyond Billables as well. So where did we go wrong in business and what might have we done differently in hindsight? Why are we even labouring on these failures still?

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8 #lit legal Instagram profiles for your scrolling pleasure!

We love Instagram! It's crazy the amount of raised eyebrows I get when I tell people how powerful instagram is in our business and what an opportunity it is for theirs. It makes sense though. If you're BD hasn't progressed to circa 2006 and you aren't even writing great blog content, engaging with people on instagram will seem incredibly different.

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Google for growth ✊ SEO & Google Ads are still a thing!

It is an absolute no brainer for firms to be taking advantage of Google to get more direct client work. If you aren't, you aren't leveraging everything you can from your legal marketing. Obviously for a lot of legal businesses a strong SEO and Google Ads strategy has been something people have leveraged for the last 10 years, but it is surprising that as a whole firm owners know so little about it still.

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Who's helping the forgotten majority?

I was part of a big problem. For many years as a head hunter my primary focus was on lawyers at top firms. I had very little understanding of anyone outside of a very select few firms and a complete lack of understanding of their needs. Fair enough too, that was my job.

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