More than marketing show - What's the ROI of Legal Marketing?
The biggest obstacle most small business owners have is an inability to understand the ROI of investing in their brand. This episode, we will walk you through how each of your marketing efforts lead to increased ROI. If you want to improve your content marketing and attract more business, you need to focus on:
Short term ROI - advertising;
Medium term ROI - content such as podcasts, blogs and webinars; and
Long term ROI - networking and relationship building.
Want to read more? Check out our blog post on the ROI of Legal Marketing here.