Instagram - 6 Tips for Attention Grabbing Captions
Instagram is a visual delight and you can see just how much effort people put into creating amazing photos and graphics to capture the attention of their audience and stand out. But what is often overlooked on Instagram is how important your captions are. There are a number of reasons why it’s important to get your captions right. Not least of which is that the Google machine keeps track of all of your content and this affects your Google rankings. On Instagram, while you lead with an image, the nuts and bolts of your message is in the caption and is what followers read and engage with. But beyond the SEO aspect, it also reflects on you and your business or brand how you communicate.
Here are six tips for attention grabbing captions on Instagram:
1. Provide context, add personality and give them value.
Your image or graphic on Instagram is the starting point for attention and that draws people in as they run through their feed but the caption completes the picture for people and it is where they will actually find the message you are trying to convey. Essentially, it tells us why you posted the image, video or story.
It helps your audience truly understand your reason for posting it, what it’s about, and what the story behind it is. A good rule is that if it has no value, then you probably shouldn’t post it.
2. Add a call to action high in the caption.
An effective call to action on Instagram involves asking your audience to comment on the post. If Instagram sees people engaging with your posts, then you are more likely to have your feed pop up elsewhere on Instagram.
The other big benefit of using a call to action is that it’s a great way for you to drive traffic to your blog, website, podcast etc.
3. Use Emojis.
Using emojis is a chance to take your brand personality a little further with each and every post you craft. It’s a simple but effective way to add emotional reaction or tone to the post.
4. Use mentions (adding the handles of other Instagramers).
You can use mentions and thereby start conversations and inspire your followers to join in. Connecting with people, rather than just posting photos and videos, will lead to better relationships and a stronger business brand.
Use mentions as much as you can, especially to thank or showcase the work you have done. It is also a great source of testimonials.
5. Be strategic with your hashtags.
In 2018, you can no longer just copy and paste the exact same list of Instagram hashtags into every single post and call it a day. Choose tags that do a good job of describing your account, your business, and your target market . Don’t hashtag #cats when you are posting about criminal law, for example.
It can be difficult to get the balance right with this so take the time to see what the best descriptors will be for you and your business and remember to customise each post.
6. Make sure to use your branded hashtag too!
Instagram recently rolled out the ability to follow hashtags, which means that instead of a user having to search for an Instagram hashtag and scroll through an endless feed to (hopefully) land on your content, your posts could now show up automatically in the feeds of potential new followers. This is even more reason to make sure you really drill down on the hashtag descriptors you use for each and every post as it can make a huge difference to your viewership.