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Networking and making a concerted effort to connect and grow your professional network can all too often fall by the wayside especially as business and firm owners get busy. But the other big reason is many just don’t see the value of connection and the amazing short and long terms bottom line result it can lead to in your business…
So many people want to start a business, or go out and start practices for themselves, but haven't asked themselves the most basic questions. It's absolutely critical that you are honest with yourself from the outset as to what is motivating you and what you want to achieve before going out and starting your own thing.
Lots of law firm owners understand the need to invest in their brand. The problem is, how much, in what manner, and what content? The biggest obstacle most have to answering these questions is an inability to understand the ROI of investing in their brand.
We love Instagram! It's crazy the amount of raised eyebrows I get when I tell people how powerful instagram is in our business and what an opportunity it is for theirs. It makes sense though. If you're BD hasn't progressed to circa 2006 and you aren't even writing great blog content, engaging with people on instagram will seem incredibly different.
It is an absolute no brainer for firms to be taking advantage of Google to get more direct client work. If you aren't, you aren't leveraging everything you can from your legal marketing. Obviously for a lot of legal businesses a strong SEO and Google Ads strategy has been something people have leveraged for the last 10 years, but it is surprising that as a whole firm owners know so little about it still.